![]() ![]() (Most of the content on Pinterest is from a brand.) By making data more accessible and precise, Pinterest Trends can also assist brands to target customers at specific spots of their journey. ![]() Since many Pinterest users are actively looking for goods, they don’t tend to mind ads, says Vener. (The company, however, recently missed revenue estimates and its shares are trading below their IPO price.) But Pinterest is gaining ground: ad sales grew 47 per cent since a year ago. Pinterest has 320 million users compared to Facebook’s 2.5 billion, and its advertising revenue in the third quarter of 2019 was a fraction of Facebook’s at $279.7 million. Monetising an ad-friendly shopping experience Or, a brand might use trending topics to promote a product currently in the brand’s assortment, or even tweak an existing ad’s imagery or wording to highlight how the product aligns with a trend. ![]() For example, a marketer might use Pinterest Trends to inform the timing of a product release, or to add a specific colour to a new collection, says Pinterest head of engineering Jeremy King. Pinterest hopes that access to this type of real-time data will help brands improve content for users, and if users are more likely to find something they want to buy, the platform will be increasingly lucrative for advertisers. ![]() Currently in beta, the tool will roll out in coming weeks and is available to all users year-round. It also shows trending search terms for various topics, just like how Google will suggest specific search keywords. The visual search engine is introducing Pinterest Trends, a new tool that gives public information on top US search terms within the past 12 months and information on when top terms peak. ![]()
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